Ramat Gan: The Israel Diamond Exchange (IDE) will be advancing its “Natural Is real” campaign during the Israel Diamond Week in New York to be held next month at the Diamond Dealers Club of New York (DDC). The campaign, which was launched during last year’s Israel Diamond Week in New York, stresses the Israeli diamond industry and trade’s commitment to natural diamonds. The Israeli diamond center is well known for its manufacturing and trading of larger, higher quality, natural diamonds.

“The ‘Natural Is real’ campaign was received very well when we introduced it in New York last year but possibly has not trickled down through the diamond supply pipeline,” said Alon – (Loney) Grinker, an independent diamantaire and IDE board member who came up with the slogan and campaign. “This year, in New York, we’ll be making a pitch for the diamond trade to adhere to full transparency, i.e. disclosure of treatments and processes. And since synthetic diamonds can and will not be traded on the IDE trading floor, we’ll be advancing Israel under the ‘Natural Is real’ banner,” Grinker added.

IDE President Shmuel Schnitzer praised the “Natural Is real” campaign, saying he was pleased with renewal of the promotional effort. “Israel’s reputation as a manufacturing and trading center of high-quality diamonds is well established world-wide, and with the current campaign we emphasize once more our commitment to the trading and selling of natural diamonds. It is an important message and a good time to send it to the downstream market.”

The third edition of the Israel Diamond Week in New York, to be held November 10-13, 2014, is a bi-annual diamond sales event jointly organized by the IDE and DDC. It has proven not only to be successful platform for trade between the members of the largest diamond exchanges in the western world, but also a pro-active effort to open the DDC’s doors to diamond buying jewelry manufacturers and jewelry retailers who usually do not visit the club.