GJF Organized Fashion Nite

Mumbai: All India Gems & Jewellery Trade Federation (GJF), the apex body of the domestic Gems & Jewellery sector, organized GJF Fashion Nite on 5th Aug, Mumbai to unveil the exclusive and designer jewellery collection by top Brands and promote new business relationships amongst the trade. Through this platform, GJF has also launched the new edition of Gems & Jewellery Times (G&J) magazine and a mobile app for GJF members and trade fraternity. Actress Vidya Balan was the Chief Guest on the occasion and actress-models Sarah Jane Dias and former Miss India Natasha Suri were the celebrity show stoppers who added glitz and glamour to the event.

As part of the Rio Olympics fever that is gripping the nation and the world, GJF Fashion Nite paid a tribute to Indian sports stars who are vying for gold at the Games. Models walking the ramp showcased some element of the precious metal/stones that delivered the inspiring message of ‘Gold Invited Gold’ to cheer/ wish Indian athletes on behalf of all the jeweler members of GJF.

GJF Fashion Nite is the new avatar of an annual event hosted with the objective of creating a networking platform for industry members to meet and forge relationships between business owners. The event, which is held along the sidelines of the India International Jewellery Show (IIJS) each year, is the perfect opportunity for trade members to relax, while exploring real business opportunities.

Mr. Sreedhar G V, Chairman, GJF, said, “GJF Fashion Nite is a tribute to the millenniums old legacy of Indian jewellers, who are renowned world over for their mesmerizing handcrafted jewellery. It will unite jewellers from across the country as they get together to celebrate their creativity. Hon’ble Prime Minister Shri Narendra Modiji has urged the Gems and Jewellery sector in India has to look beyond the domestic market and GJF Fashion Nite will demonstrate our experience and expertise. For initiatives such as Make in India to succeed, innovation is very important and jewellers have to embrace modern technology and we would also give recognition to skill development during GJF Fashion Nite.”

This edition of GJF Fashion Nite witnessed more than 1100 members of the fraternity and the programme highlights included fashion shows featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. GJF Fashion Nite also acknowledged & promote Skill Development through its platform.

GJF has conjured an evening comprising an eclectic mix of fashion, style and glamour to showcase the multifaceted creativity of Indian handcrafted jewellery. GJF Fashion Nite 2016 is presented by Swarovski Gemstones, powered by Alma Jewels, World Gold Council as Gold Partner, Forevermark, Indigo Jewellery & Anand Shah as Associate Partners, SGL as Laboratory Partner, Shri Lakshmi Group of Companies & Krizz B2B as supporting Partners & www.iftosi.com as Online Partner, where jewellers and their exquisite creations will take Centre stage right from the Red Carpet Welcome to hobnobbing with the elite and the famous celebrities of India.

Mr. Nitin Kadam, Convener – GJF Fashion Nite, GJF, said, “GJF Fashion Nite is a tribute to the boundless talent and skill possessed by Indian jewellers, artisans and craftsmen. The Union Government has facilitated several schemes for skill development/enhancement and GJF has undertaken several initiatives to showcase abilities and proficiency. We present GJF Fashion Nite at a time when the top jewellers of the nation are congregating to Mumbai. Soon, we also plan to take this initiative across various location of the country as well.”

Mr. Sumeet Anand, Co-Convener – GJF Fashion Nite, GJF, added, “Superstar actress Vidya Balan as chief guest and actress-model Sarah Jane Dias with former Miss India Natasha Suri add a touch of flair and panache to GJF Fashion Nite. With Rio Olympics set to take off, all jeweller members of GJF have a special message to Indian athletes aspiring for gold medals – ‘Gold Invited Gold’ is the concept that will be eloquently showcased through GJF Fashion Nite. Mesmerizing models on the ramp will be adorned with some element that will cheer Indian sports stars to Go for Gold.”

Vidya Balan was also presented a cheque of Rs 5 lakhs by Mr G V Sreedhar, Chairman, GJF, which she accepted on behalf of the NGO “Swadesh Foundation”.  This was a token of appreciation from GJF for Swadesh Foundation for their consistent work for women empowerment at Raigadh district, in Maharashtra.