Antwerp: A year after its launch, GET-Diamonds.com, the B2B e-commerce diamond trading site owned by the World Federation of Diamond Bourses (WFDB), signed a new long-term agreement with high-tech company Lucy Platforms. According to the agreement Lucy will use its proprietary AI-based technology to enhance the design and functionality of GET-Diamonds.com, ensuring that the diamond trading platform is even more powerful, feature-rich and user-friendly.

Moreover, Lucy will develop a unique range of features on GET, which will be launched in the near future.

This new agreement represents a unique collaboration between two important but very different types of organizations: WFDB, the umbrella association of diamond bourses and the foremost representative of this industry, and Lucy Platforms, a disruptive, vibrant and creative technology company. The two parties believe that this collaboration will yield important benefits to the diamond industry as a whole.

GET-Diamonds was launched by the WFDB in April 2020 as a non-profit organization committed to serving the industry. Its motto is “By the industry, For the industry,” and profits generated by the site will be invested in projects that benefit the industry, including generic diamond marketing. Since its inception, GET-Diamonds has quickly grown to be one of the largest diamond trading sites, listing over 1.3 million diamonds, with a total value of over $5.8 billion.

Lucy Platforms, founded in 2017, has developed a unique B2B e-commerce platform specifically for the diamond industry, based on artificial intelligence (AI). The unique platform is built to assist traders in creating, managing and scaling their online presence, with a sharp focus on user experience, big data analytics, and security. Working closely with leading diamond companies, Lucy has created powerful online sales and management solutions.

Mr. Yoram Dvash, President of the WFDB and of GET-Diamonds said, “This new agreement is a very important milestone for GET-Diamonds. While we are very proud of what we have achieved so far in such a short amount of time, the new agreement means that GET will always be on the cutting-edge of technology. We are certain that this will make trading on GET even more attractive and beneficial for users.”

Mr. Moshe Salem, Vice President of the WFDB and of GET-Diamonds said, “It gives me great pleasure to note that in launching GET we did not only create an extraordinary B2B trading platform, but we also created a revolutionary concept: A platform that is designed not to make a profit but rather to benefit the industry! Each GET member is investing in the future of their business and of the industry as a whole.”

Mr. Tomer Gil Levi, CEO of Lucy Platforms said, “The Lucy Team is excited to embark on this collaboration with GET-Diamonds. Very soon we will be launching some groundbreaking features that will strengthen the trader and improve the trading process, making GET an even more valuable business tool. Lucy Platforms understands the importance of GET to the industry, and we are certain that by working together we will make GET-Diamonds.com the prime diamond trading platform.”