Gemfields Partners with Shruti-Sushma

Mumbai: Gemfields has joined forces in a new brand partnership with fine jeweller Shruti Sushma. The India-based mother-daughter label is revered for using high quality gemstones in elegant designs that hark back to the glamour of bygone days and channel India’s renowned heritage of fine craftsmanship. With showrooms in Ahmedabad and Bangalore, Shruti Sushma caters to a discerning clientele, in India and beyond. 

Gemfields is a world-leading responsible miner and marketer of coloured gemstones, and the majority owner of the Kagem emerald mine in Zambia – source of some of the most exceptional emeralds. Zambian emeralds are prized for their deep green hue, clarity and often exceptional size. Those from Kagem are mined with transparency, legitimacy and integrity, and the company is committed to respecting the environment and ensuring that mining profits circle back to benefit local communities in African host countries.

“I believe that responsible mining of emeralds transcends mere extraction; it embodies a dedication to safeguarding ecosystems, honouring communities, and securing a sustainable legacy for both nature and future generations,” says Shruti Sushma’s founder Sushma Chhajer. “Gemfields has been a pioneer in championing these principles, leading the way in responsible practices in the industry. Zambian emeralds from Gemfields boast a remarkable hardness, making them particularly well-suited for daily use, ensuring enduring beauty that withstands the rigours of everyday life.”

Sushma’s daughter and business partner Shruti Chhajer adds, “The exceptional colour and clarity of Gemfields emeralds provides the perfect canvas to craft captivating and distinctive designs that resonate with our clients, who appreciate both aesthetic beauty and ethical considerations in their jewellery choices.”

The collaboration features Kagem’s emeralds in a myriad of designs, often paired with diamonds or tanzanites. Floral motifs dominate the collection of earrings and necklaces: from the Waterlily Emerald and Diamond Earrings, with their meticulous rendering of tiny waterlily flowers, to the Sugarloaf Long Emerald Chain necklace, with its sugarloaf-cut emeralds and diamonds creating a subtle floral tapestry. The Cabochon Emerald Earrings take inspiration from the Indian Mughal era, while the Amore Emerald and Tanzanite necklace uses gemstones to embody love. All are crafted from 18k gold.

Shruti Sushma began 25 years ago, when Sushma – raised in a family of textile merchants in India – educated herself about gemstones and began designing jewellery, armed with determination, but no formal training. It wasn’t long before her curious daughter Shruti joined her in the business, and the two were travelling together, seeing clients and attending trade shows. They opened their first showroom in 2008. Their designs have redefined Indian style, with their delicate, wearable aesthetic, less heavy in metal than the traditional Indian look. 

A devotee of chakra healing, Sushma gravitates towards emeralds for their aura of peace and renewal. This partnership with Gemfields marries exceptional Indian design with remarkable coloured gemstones: a balm to the soul.