Toronto: Fura Gems Inc., a gemstone mining and marketing company has undergone a brand review and today unveiled its new brand identity including logo, tagline and social media to strengthen its communication with key stake holders and consumers.
The rendition of the new Fura logo, which is an evolution of Fura’s existing logo, is inspired by the Fura and Tena mountains of Colombia. The mystery and magic of the Fura and Tena mountains and its classic love story has been theinspiration behind our brand name since we launched Fura in the year 2017. The customized typeface reflects the mountains and the facets of the gemstone. For the first time colour hues have been introduced to in our overall branding. The choice of colors is inspired by gemstones in Fura’s portfolio, the vivid greenColombian emeralds and the intense red Mozambique rubies.
“We discover the gem”, the new tagline, is meant to capture the core of ourbusiness. These gems, which are true miracles of nature were created millionsof years ago. At Fura, we discover these gems, that are hidden within themountains and dense jungles, from our iconic mines located in Colombia andMozambique.
Dev Shetty Fura CEO commented: “Fura is excited to introduce the new logo design, which marries a subtle evolution of Fura’s old logo and the Fura and Tena mountains with a modern outlook. The new design demonstrates clear visual change without losing the meaning, heritage, or recognition of Fura’s logo that has been built over the last year and the value that it holds to those who are a part of the collaboration”.
The updated brand identity on social media features new and vibrant colours in a wide range of hues selected after the varied colour gemstones in our portfolio.The Fura social media campaign will regularly update information on the latesthappenings not only in the world of Fura but also cover stories around colourgemstones and jewellery.
“Social media we believe, today, is the most effective mode of communication not only, with our investors, trade Partners and consumers but also with millennials who today have a large disposable income and are perfect audience for the ethically mined gemstones”, said Dev Shetty.
