Mumbai: “India is one of the most important, growing markets for De Beers and Forevermark – with doors currently at 170 with an end of year growth target of 210. Over the past 5 years Forevermark has expanded its presence to 28 cities across India. We are proud to say that our offering has been well received by the educated, differentiated experience seeker,” says Forevermark Diamond’s India President Mr. Sachin Jain.

In an exclusive interview with G2J, he said, “Our focus has been building our network with jewellers. We are committed to offering a distinctive offering. Forevermark design and innovation centre in Milan is working closely with Forevermark retailers in India to offer attractive diamond jewellery collections. The Capricci Nose pin collection has been an instant success and we look forward to develop more collections of this kind.”

“There has been a particular drive around establishing the Forevermark brand. We are a young brand and brand awareness has improved by over 30 percent over the previous year. In India, we target young, discerning individuals and aspiring professionals in the age group of 28-35. India is one of the fastest growing markets in the world. It is a steady growth and we want to leverage on it, talking to a larger audience than the traditional bridal consumers.” (Read more)