Mumbai: Forevermark, the diamond brand from the De Beers Group of Companies, promoted gender equality and displayed its stunning Red Carpet Collection 2018 through a unique fashion show of models and women achievers today at the Four Seasons Hotel, Mumbai.
Acknowledging the De Beers Group’s three-year partnership with UN Women, Forevermark invited over 20 women who have contributed to women advancement and gender equality in their field of work, to walk the ramp. This partnership harnesses a commitment between De Beers and the UN to advance gender equality. As part of this commitment, De Beers has invested US$3 million to empower women in its diamond producing countries, across its business and in marketing campaigns.
Some of the powerful women walking the ramp as champions of gender equality, included Indian filmmaker, Ashwiny Iyer Tiwari, who has narrated stories of strong women characters through her films;Mrunalini Deshmukh, a renowned lawyer who advocates gender justice and women’s rights; Soudamani Sawant, an architect who provides education to domestic staff and the fitness enthusiast, Mala Mansukhani who specialises in wellness for women above 60 years. All of these women were accessorised with beautiful, rare and responsibly sourced Forevermark diamond jewellery. A strong advocate of women empowerment, Bollywood star, Taapsee Pannu also graced the runway.
In recognition of the De Beers’ commitment to women’s equality, Bruce Cleaver, CEO of De Beers Group and the UN Women ‘HeForShe’ Thematic Champion addressed the audience. The HeForShe initiative is the UN’s global movement for the acceleration of gender equality and Mr Cleaver is one of eight global Thematic Champions who have committed to implementing policies and actions within their organisation to advance gender equality.
Nishtha Satyam, Deputy Country Representative for UN Women, supported the evening. She said, “We look forward to the global partnership with De Beers to advance the cause of gender equality and the empowerment of women. There is great potential and synergy in this partnership to create meaningful impact. Such commitment from the private sector will help us progress towards achieving the Sustainable Development Goals by 2030, and leave no one behind”.
Adding sparkle to the evening and highlighting the brand’s stunning Red Carpet Collection of 2018, a spectacular runway show was held where models paraded the ramp in chandelier earrings, bracelets, palm jams, cocktail rings and statement necklaces all expertly crafted with Forevermark diamonds. Over 37 pieces of Forevermark jewellery from India were showcased at the 90th Academy Awards designed by Authorized Forevermark Jewellers across the country.
Speaking on the occasion, Forevermark India President Sachin Jain, said, “Today marks a very special occasion. We are celebrating ‘Diamonds’ that do good. While we refer to responsibility in all aspects of our business, as part of our commitment to the UN women partnership, we are striving for the advancement of women and tonight marks the celebration of this initiative. Our exclusive Red Carpet Collection 2018 is another testimony to the celebration of women, I am proud to say that year after year our Indian retail partners have pushed the boundaries of creativity, craftsmanship and the world has stood up and taken notice. This collection signifies all that Forevermark diamonds stand for – timelessness, beauty, rarity, classic opulence with contemporary aesthetics, grace, love but most important – Responsibility and a commitment to make this world a better place.”
Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.
