Mumbai: Since the time the De Beers’ diamond brand was launched, Forevermark diamonds have consistently graced the red carpets of all the most important events, worn by the most important celebrities.
This year, 27 Indian retailers designed jewellery exclusively for the 91st Annual Academy Awards. “Inspired by the talent and strength of Hollywood’s leading women, the jewellery designs will be on display at the Forevermark Oscars Suite in Los Angeles for private viewings and selection by celebrity stylists and top fashion media in the lead up to film’s biggest awards ceremony,” Forevermark announced.
Costantino Papadimitriou, Chief Marketing Officer, Forevermark, commented: “As an international brand, we believe that a Forevermark diamond represents more than just wearing a piece of diamond jewellery on the red carpet, each Forevermark diamond embodies our values of integrity, environmental stewardship and opportunities for women, supporting their career ambitions and prospects in our diamond producing communities. As the diamond brand of De Beers Group we are proud of this commitment to creating positive change with a focus on gender equality and to building a culture that is inclusive and diverse. We are delighted to work with partners who share these same values. Our Forevermark jewellers have pushed the boundaries of creativity in their designs for this year’s Oscars, which recognises and celebrates outstanding achievements in film.”
The collection features classic cocktail rings, layered neckpieces, ear and palm cuffs, statement necklaces, palm gloves, haath phools and chandelier earrings. It has been crafted by select Authorised Forevermark Jewellers across the country including: A.S Motiwala; Abaran Timeless Jewellery; Anmol Jewellers; Apranje, AVR Jewellers; B.R Designs; C Krishnaiah Chetty & Sons; D. P. Jewellers; Diamond Tree; KAYS; Kirtilals; Mahesh Notandas; Manepally Jewellers; Mehta & Sons; Mehta Jewellery; NAC Jewellers; Narayan Jewellers; Neelkanth Jewellers; Nikkamal Jewellery House; OM Jewellers; ORRA Jewellery; PMJ Jewellers; PN Gadgil Jewellers; Rivana; Rose; Vaibhav Empire and VBJ – Vummidi Bangaru Jewellers.
Sachin Jain, President, Forevermark India, said, “It is an honour to be a part of this prestigious platform and showcase exceptional diamond designs from our country’s finest Indian jewellers. We are hoping to once again raise the bar of global creativity with our immaculate craftsmanship and innovative designs at the 91st Academy Awards.”