Mumbai: Forevermark, the diamond brand from the De Beers Group, that has made a long-term commitment to take care of the natural environment and focus on ‘Building Forever’, is on track to achieve the 12 sustainability goals in the coming decade. These goals include leading ethical practices across industry, partnering for thriving communities, protecting the natural world and accelerating equal opportunity.

On World Environment Day, here are some of the initiatives undertaken by the brand that puts responsible sourcing at the very heart of their business:

• The brand has set aside land for the conservation of white rhinos and has also partnered with the Peace Parks Foundation to move 200 elephants across 1,000 miles to Mozambique for its untouched landscape and space.
• It recycles 83% of the water used for diamond mining by De Beers Group and other natural diamond companies.
• It helped found the Motswedi wa Thuto Education Centre in Botswana in 1993 under the Environment School Clubs. It creates awareness, offers training programs and promotes environmental clubs at local schools. Forevermark follows responsible business practices to ensure all its diamonds are conflict free.

“At Forevermark and the De Beers Group, our commitment to protecting the natural world and our environment is long term and ongoing. We are always looking at sustainable ways to bring about a positive change in the countries where our natural diamonds are sourced. Now, more than ever, each of us must be responsible for the world we inhabit and together, create a clean and green living space,” said Mr. Sachin Jain, President, Forevermark India.

All Forevermark customers can be rest assured that the diamonds they own are not only beautiful, rare and responsibly sourced, each piece is doing some good to nature, wildlife and even to the communities across the world.