Gorakhpur: De Beers Forevermark entered into a partnership with Aisshpra Gems & Jewels for its debut in the northern city of Gorakhpur, Uttar Pradesh. Actress Mouni Roy graced the occasion wearing Forevermark diamond jewellery.

The exclusive De Beers Forevermark collections were launched by Atul Saraf, Chairman, Aisshpra, and Anoop Saraf, Director Aisshpra; in the presence of Amit Pratihari, General Manager, De Beers Forevermark.

Highlighting the partnership, Saumitra Saraf, Director, Aisshpra, said, “With a heritage of over 134 years, it is our privilege to be associated with De Beers Forevermark. With this association we hope to enhance our offering to our clients ensuring exceptional jewellery in modern designs.”

Amit Pratihari said, “Aisshpra are known for their transparency, trust and quality. We are proud to have associated with them as we launch in the new market of Gorakhpur. We only collaborate with retailers who are not only passionate about diamonds, but also meet the brand’s strict criteria of business, social and environmental integrity.”

The store will showcase a selection of the brand’s exquisite jewellery designs, including the Forevermark Avaanti Collection, Forevermark Icon Collection, Forevermark Setting, the Twogether Collection and the Encordia collection in an array of rings, earrings, pendants and bracelets.