London: Forevermark, the diamond brand from De Beers Group of Companies announced yesterday it will be expanding into the United Kingdom and Ireland this autumn. Crossworks Manufacturing Ltd. has been appointed as the only licensee partner and will be working with a select number of retailers to bring Forevermark diamonds to the region.
Forevermark CEO Stephen Lussier comments, “London is home to Forevermark’s global headquarters so this is a very important launch for us. Although only six years old, Forevermark is already well established as one of the world’s leading diamond brands available in over 1,300 high end retail stores in 29 markets around the world. We are delighted that the UK and Ireland will soon be joining us on this incredible journey.”
Working closely with Forevermark, Crossworks have successfully launched the brand in Australia and Canada and are confident that Forevermark and its unique promise of beautiful, rare and responsibly sourced diamonds will also be an exceptional addition to the UK and Irish markets.
Dylan Dix, Group Executive, Marketing and External Relations says, “We look forward to working with leading retailers to introduce the world’s most carefully selected diamonds here, inspiring them to craft beautiful diamond jewellery that consumers will be proud to own and wear.”
The UK and Ireland will be the first market in Western Europe to sell Forevermark diamonds. It follows the successful expansion and a growing international following in Asia, North America, the Middle East, Australia and Turkey. Forevermark diamonds have been worn by some of the world’s biggest stars including actresses Jennifer Garner and Margot Robbie at the recent 2014 Academy Awards.
Stephen Lussier adds, “Forevermark provides retailers with the opportunity to differentiate their solitaire product ranges from the price orientated and online competitors and in all global markets has demonstrated the ability to engage consumers, improve margins and address consumer confidence issues around synthetics, treatments, responsible sourcing and integrity in grading.”