Forevermark Glitters at The IIJS

Mumbai: Forevermark, the diamond brand from The De Beers Group of Companies participated for the third consecutive year at one of India’s most premium jewellery fairs, The India International Jewellery show (IIJS) which was held at the Bombay Exhibition centre from 27th to 31st July, 2017.

De Beers lends a heritage of over 128 years and certifies that each Forevermark diamond is genuine, untreated and natural. Their beauty is unleashed by master craftsmen using skill and artistry passed down through generations; whose exquisite design and craftsmanship enhances the beauty of the Forevermark diamond.

The IIJS is an on-going initiative by the GJEPC to showcase India’s Gems and Jewellery design and manufacturing prowess to the global industry. It is the driving force that has sustained India’s position as a global leader in Gems and Jewellery. Today, the show has become a globally renowned trade fair whose importance is underlined by 35000 domestic and international visitors that attend it each year.

Speaking on the occasion, Sachin Jain, President India, said, “Over the years Forevermark has received such an overwhelming response at the IIJS that we decided to continue our association this year as well. Our focus for this year is on retaining the consumer preference for diamonds while reinforcing their confidence and the demand for diamond jewellery, in the market. Our focus for the future will be to enhance the diamond journey experience through technology and innovation. Only 1% of the world’s diamonds are eligible to become a Forevermark and the IIJS is the perfect platform for us to showcase our collections and innovations to the industry.”

At the show, Forevermark displayed its latest offerings as well as several technology innovations including the smart table which reflected the details of the collection and the touch wall which showcased the story of a Forevermark diamond. The jewellery programs which were on display included:

THE EXCEPTIONAL DIAMOND PROGRAM: Of all of the polished diamonds emerging from the rough diamonds mined by the De Beers Group of Companies, only one in a million has what it takes to be an exceptional Forevermark diamond. Typically above five carats after being polished, the gems in this program boast of a carat weight, colour and purity that make them extraordinarily rare.

THE CARAT PLUS PROGRAM: One of the largest collections of rare one-carat plus diamonds, it is an enduring testament to flawless craftsmanship and beauty that goes beyond the 4Cs. This program is available for exhibition and sale at Forevermark authorised jewellers.

THE BLACK LABEL: The Forevermark Black Label Collection is a new generation of diamonds cut with supreme symmetry and unprecedented accuracy to reflect dazzling light. The mesmerising result of decades of research and development by the De Beers Group of Companies, the study revolved around how light travels within a diamond – based on its cut and polish, facet alignment, and shape. Diamonds of unique shapes like the oval, square, cushion and heart, can exhibit the same brilliance as classic round cuts.

CAPRICCI COLOUR THERAPY & FOUR SEASONS: Crafted around ‘Wear What You Feel’, the special edition of Capricci, the nose pin collection lets women express themselves creatively. The Colour Therapy range features seven exclusive enamelled jackets in different colours and shapes – each reflecting a different emotion and mood of a woman.

The Seasons edition is presented with four exclusive jackets, each in a different shape and shade of gold to highlight the different seasons of the year. The jackets can be interchanged and worn as different nose pins, and they can even be attached as hoop earrings.

THE ZANYAH COLLECTION: Launched in collaboration with master couturier Sabyasachi Mukherjee, the Zanyah collection brings the urban connoisseur truly stunning modern-day heirlooms created with Forevermark diamonds. Featuring exquisite craftsmanship and rich embellishments in signature Sabyasachi style, the collection comprises of a delicate range of enamelled drop earrings and vintage-style rings for men and women in yellow, rose and white gold.

THE ARTEMIS EXTENSION LINE: In keeping with the interstellar theme, the collection’s extension, designed by ace designer Bibhu Mohapatra revolves around three key motifs: the sun, moon and stars, as seen in earrings, rings, bracelets, pendants and brooches. The collection draws inspiration from ancient Vedic rites, retaining inner balance along with outer strength. It comprises of 44 stunning pieces and intricately mixes yellow and white gold.

THE TWOGETHER COLLECTION: Few things compare to the magic of love, partnership, friendship and companionship for life. The Twogether collection celebrates this enduring bond, featuring two sparkling Forevermark diamonds at the heart of each piece. Set in 18k yellow, white and rose gold, this exquisite mid-priced range includes rings, pendants and earrings.

THE CIRCLE OF TRUST: The Circle of Trust is a symbol of love and timelessness that features a radiant selection of bangles in a variety of designs. Each diamond in the bangles of this collection carries the Forevermark promise, with a unique inscription number and identification card bearing the assurance of it being rare and responsibly sourced.

TRENDS 2017: Forevermark also displayed the latest trends for 2017. The Spring-Summer trends were Nature’s Beauty and Now & Forever while the Autumn-Winter trends were Geo-Deco and Declarations.

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond bears a unique inscription at its heart. This inscription is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.

Forevermark received a great response at the IIJS and will continue its association for the years to come.

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