New York: DiaCam360, the diamond market’s only fully automatic imaging system and most popular instrument for creating high quality, 360-degree photos and interactive videos of rough and  polished diamonds, as well as colored gemstones, will be introducing the new version of its diamond scanning device, the DiaCam360, at the upcoming JCK Las Vegas show, that will open on June 5th. The company will demonstrate DiaCam360’s new diamond holding device that handles the stone in an innovative easier and more intuitive way, and is shown in the display window as if floating in the air. DiaCam360 can be found at the JCK show, in booth L-117 in the Gallery section, adjacent to the Food Court.

“Every day, thousands of DiaCam360 images are shot and uploaded onto diamond trading platforms, b2b and b2c websites and digital marketing channels, such as Rapnet, Ebay, Whatsapp, Instagram, Facebook, to name just a few,” Tal Volner, the company’s New York-based marketing manager said. “These same users provide us with continuous feedback and keep our developers and marketing team constantly on their toes! As a result, we have come up with a solution for a new and innovative holding device of the DiaCam360, one that is more intuitive and easier to use, and enables viewers to see the full 100 percent of the diamond in the window display, as if it is floating in the air!”

Since its introduction in 2015, DiaCam360 has gained a foothold on all five continents, created a presence in more than 15 countries, established photography service centers in Israel, New York City, Hong Kong, and Bangkok – and soon in India – and gained loyal customers, ranging from the diamond industry leading firms to the trade’s small dealers. In addition, DiaCam360 is not only widely used by the diamond trade’s leading international grading labs and institutes, but also by labs serving their local market, such as the Certified Gemological Laboratory of Europe and GHI.  For more information visit us at www.DiaCam360.com