Gaborone: De Beers recently opened a 145-square meter store in the Prestige area of the Avenues Mall in Kuwait – its first in the Emirate. It is the third location to be opened in the Middle East, following similar stores in Dubai and Bahrain.

The company hosted an event in honor of talented Kuwaiti women to showcase the launch of the new location, which features a signature etched glass that illuminates the diamonds and jewelry.

“We are delighted to announce the opening of our new store in Kuwait city at the Avenues mall,” said De Beers Diamond Jewelers CEO François Delage. “Bringing De Beers to the Kuwait market is an important milestone in the development of our brand and our local clientele. It is an honour to present the exquisite timeless beauty of our diamond jewellery in such a prestigious location and we look forward to inspiring the discerning Kuwaiti women.”