‘Coronet by Reena’ to be Launched at Baselworld

Basel: Hong Kong’s top brand Coronet® of Aaron Shum Jewellery Ltd. is known for innovation and exquisite craftsmanship. In the past two editions of Baselworld, Coronet® presented the Coronet Diamond Guitar and Coronet Gemstone Guitar, the two Guinness World Records setting artifacts that inspired imagination. This year, Coronet® is proud to unveil their partnership with award-winning Canadian jewellery designer and painter, Reena Ahluwalia, by launching ‘Coronet by Reena Ahluwalia’ line.

Premiering at Baselworld will be ‘Inner Brilliance’ – a ‘Coronet by Reena Ahluwalia’ diamond jewellery collection. The collection captures the essence of the patented Coronet setting that ensembles seven round brilliants with an elevated center diamond set without prongs, creating effect of one grand solitaire. The highlighted design element in Reena’s story is a pointer that points to the true center of our being – our inner brilliance. A constant reminder to stay connected to what’s most valuable to us, including pillars of our personal values – our Family, Friendship, Love, Passion, Health and Dreams. Along with the pointer design element that draws attention to the center Coronet setting, the jewellery pieces also rotate on central axis, creating a mesmerizing effect.

Aaron Shum, founder of Coronet and President of Aaron Shum Jewellery, commented, “With our continuous endeavors to breakthrough in design and technology, Coronet differentiates itself as the trend setter of the industry and this year, we are happy to further the collaboration with jewellery designer and diamond painter, Reena Ahluwalia, by launching a collection of jewellery that inspires the realignment of personal values and allowing our inner brilliance to shine through.”

The ‘Inner Brilliance’ collection comes in colorless diamonds and also in rubies and diamonds combination. There are 21 SKUs available in 18K white, rose and yellow gold. The collection consists of necklace, pendant, earrings and rings. By nature of the patented Coronet setting (where for example, 0.30ct. is able to achieve a look of 1.00ct. solitaire), the collection has a decidedly voluminous multiple-carat look, yet is affordable for self-purchasers.

Along with the jewellery collection, on exclusive view at Baselworld will be Reena Ahluwalia’s 4-feet, hyper-realistic Coronet Diamond Painting that showcases the true beauty and unique characteristics of Coronet® patented diamond setting.

Reena Ahluwalia said, “The ‘Inner Brilliance’ collection is all about self-expression, deep emotional connection to our personal values and a reminder to stay connected to what’s most valuable to us’.