Chow Tai Fook Celebrates 85th Anniversary

Chow Tai FookBeijing: Chow Tai Fook Jewellery Group Ltd., a world-class leading jeweler with 85 years of heritage, on November 28, staged its finale anniversary celebration with a special high jewellery show and exhibition. Hosted by Dr. Henry Cheng, the group’s chairman, the celebration gala drew luminaries from the worlds of jewelry, fashion, business and media.

At the gala night, Chow Tai Fook exhibited a multitude of signature masterpieces that have defined its strengths and achievements in world-class design and craftsmanship. Among the masterpieces it showcased were the crossover jewellery artworks in collaboration with four of the world’s jewelry industry leaders exclusively for the 85th anniversary, each interpreting a specific element of the theme of “The Red Universe.”

Platinum Guild International, the World Gold Council, Forevermark and Rio Tinto Ltd. each designed pieces celebrating, respectively, “Water,” “Earth,” “Man,” and “Light.” Bringing together the entire collection was a final masterwork — the necklace “Fire,” crafted specifically for the occasion by Hearts On Fire.

“Looking back on the past 85 years, Chow Tai Fook’s philosophy has consistently centered on authenticity, trustworthiness and quality – values that in these eight-plus decades have won the hearts and minds of our loyal customers across all of Greater China,” said Cheng.

This April, the group reinforced its commitment to enhancing its extensive retail business by opening a new Mainland China headquarters in Shenzhen.

The core business of Chow Tai Fook Jewellery Group Limited is manufacturing and selling of luxury jewelry, including gem-set and gold products. The Chow Tai Fook brand is recognized for its trustworthiness and authenticity and renowned for product design, quality and value. The group has an extensive retail network, with over 2,100 points of sale in more than 480 cities in Greater China, Singapore, Malaysia and South Korea.