Kochi: Vishu, the traditional Malayali spring festival, is a time-honoured celebration of new beginnings and fresh aspirations, observed with great enthusiasm in Kerala and parts of Tamil Nadu. This revered occasion marks the advent of the New Year of the Malayalam calendar.
At the heart of this much-anticipated festival lies the spirit of generosity and the exchange of gifts among loved ones. And what better way to express your emotions than with the gift of platinum jewellery? A rare and precious metal with origins in the stars, platinum is renowned for its strength and resistance to daily wear and tear, retaining its sheen and shape over time.

For those seeking the perfect gift option on Vishu, platinum jewellery is a fitting choice, with its 95% purity. A symbol of enduring love, platinum jewellery, whether a pendant, ring, or bracelet, is sure to leave an indelible impression on your cherished ones, a testament to the depth of one’s affection.

Commenting on this auspicious occasion, Ms. Vaishali Banerjee, Managing Director, Platinum Guild International-India (PGI) said, “The auspicious occasion of Vishu holds great significance in Kerala as it marks the beginning of a New Year, heralding the arrival of good fortune and prosperity. To celebrate this special occasion, consumers seek unique purchases to mark the festivities and platinum jewellery perfectly reflects these emotions and values, making it a preferred choice. As Vishu approaches, we expect a surge in the demand for platinum jewellery, indicating its everlasting charm and timeless appeal. We extend our greetings to everyone for a delightful Vishu and wish for a year filled with prosperity and achievement.”

Mr. Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers said, “Vishu is one of the auspicious festivals observed in Kerela, hence a rise in consumer demand and retail traffic is expected. The occasion provides customers with the ideal opportunity to make mindful purchases for themselves and their beloved ones. We have seen a growing trend among young customers who want to purchase platinum jewellery for important occasions and moments, and this trend is anticipated to continue during Vishu, increasing store foot traffic”.

Mr. Varghese Alukka, Managing Director, Jos Alukkas said, “We couldn’t be more delighted that Vishu, the festival of abundance, harvest, and wealth, is now almost here. We are already seeing an uptick in demand for jewellery as we get ready to ring in the new year, especially platinum, which has become a popular option for customers looking for the ideal present to mark this auspicious occasion. And as the celebrations draw near, we are optimistic that they will generate a positive energy that will result in a marked boost in sales throughout the year”.

Dr. B Govindan, Chairman, Bhima Jewellery said, “Vishu, which ushers in a new year with symbolic importance, is a period of festivities. It is a time when people indulge in buying meaning gifts for themselves, as well as showering their loved ones with gifts to wish them success and prosperity. Our customers have been choosing platinum to mark special occasions and anniversaries. As we near the Vishu festivities, we are hopeful that it will create a positive impact and set the tone for an enjoyable and prosperous festive season this year”.

Mr. Joy Alukkas, Chairman, Joyalukkas India Pvt Ltd, “There is a sense of excitement amongst the people of Kerela as they are set to celebrate Vishu with great fervour. The occasion offers a chance to rejoice in fresh starts and anticipate a prosperous new year. Consumers indulge in jewellery purchases during this prosperous period, to express gratitude towards their loved ones. We are optimistic that our consumers will opt for platinum jewellery across men’s and women’s categories due to its differentiated designs.”