Mumbai: Its Friendship day! And who is that one person that comes to your mind when you think of your best friend? If the answer is your better half, you know the relationship you share is truly rare.

Platinum Days of Love, #Friends First campaign wants you to remember that your partner might be your lover but before everything else, you are #FriendsFirst. This friendship day celebrate the relationship that has no inhibitions, that has no conditions, accepts you in all your flaws and imperfections, but gently allows you to grow. If Friendship is your foundation of love, so special, that it deserves to be celebrated with an equally rare and precious metal – Platinum.

Being one of the rarest of precious metals in the world, platinum is universally regarded as the ‘love metal’. In India platinum love bands are synonymous with celebrating love and marking special & intimate moments and milestones in relationships between couples.

This Friendship Day, celebrate the fact that you will always be #FriendsFirst with your partner and mark the beautiful friendship that you share with your special someone with Platinum Love Bands!

Availability: Leading retailers have a platinum counter at their stores. Please visit – www.preciousplatinum.in to get additional information on designs and locate a platinum authorised retailer near you.