Category Archives: Views

Events that Set Sustainability & Conservation Agenda

Two significant De Beers Group gatherings were held this month, highlighting the Group’s role in setting the agenda on sustainability and hearing from researchers on topics that are critical to our commitment to protecting the natural world. First, there was the Sustainability Conference and then,

‘Lightbox’ Jewellery: How Do You Assess the Move?

De Beers Group has recently announced the launch of a new Company called Lightbox Jewellery that will begin marketing a new brand of laboratory-grown diamond (LGD) jewellery under the Lightbox name in September, offering consumers high-quality, fashion jewellery designs at lower prices than existing lab-grown

Why Words Matter

By Jean-Marc Lieberherr Mumbai: The appeal of diamonds transcends ordinary concepts of worth. When you hold a diamond, you intuitively know that it’s valuable. Beauty and rarity make diamonds precious. Beauty, rarity and all the memories you connect to people you love and cherish. There are

De Beers Auctions: What Difference a Decade Makes

By Neil Ventura As we get up every morning, look in the mirror and see the same face looking back at us, it may be surprising for some people to learn that the human body actually renews most of its cells every ten years. While

Changing Expectations: Diamond Traceability

In a world of fleeting connections and disposable luxury, diamonds must stand for enduring value that is grounded in confidence. Confidence that a diamond has been responsibly sourced, confidence in its value and confidence that it is the real thing. But expectations about the meaning

Laying the Foundations for Gender Equality

By Katie Fergusson: As Head of Social Impact, I feel privileged to be leading De Beers Group’s work on women and girls empowerment, including on diversity and inclusion. I did my masters in Gender and Development and, having worked within the extractive sector for my entire

Key to Confidence in The Diamond Sector

They say that confidence is the key to success, and that preparation is the key to confidence. And from my years as President of De Beers Group’s International Institute of Diamond Grading & Research (IIDGR), I can safely say that this is certainly true of

A Ship to Make Me and My Country Proud

(By Thomas Kosmas): As a young Namibian living in Windhoek, my passion always differed to that of my friends. I travelled for the first time to the coast in my last year of high school (matric) and, while my friends were content to splash about

Mujeres Brillantes- The Present & Future of Jewellery Ind.

June 23, 2016, was date when a group of women determined to revolutionize the world of jewellery and watchmaking decided to create an unprecedented organization, Mujeres Brillantes. Under the ambition of empowering women in that industry, Mujeres Brillantes began its journey with the unification of


The very nature of innovation is that it involves a step into the unknown. When De Beers Auction Sales first pioneered online rough diamond auctions, we didn’t know whether they would prove to be popular in the long term. In fact, there were many who