Bengaluru: CaratLane, India’s leading omni-channel jeweller has opened its 2nd store in Bengaluru, at Koramangala. For a brand that’s on a mission to democratize access to jewellery, this store launch, the 14th in the country, is a step forward in expanding the growing retail footprint.

Situated at the city’s high street arena, this outpost of CaratLane – a Tanishq partnership is designed to usher in  a uniquely smart jewellery buying experience. “We are extremely proud to launch our store in Koramangala. Like all our other stores, we’ve created distinctive warmth and cosy interiors to bring alive a unique shopping experience that encourages “browsing”, similar to shopping on a website, and is equipped with several touch screens and tablets. Spread across 1000 sq.ft. The store also houses a dedicated Solitaire Lounge. Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible.” Mithun Sacheti, Founder & CEO, CaratLane said, while speaking about the launch.

“We believe that jewellery should be for everyone and not for a select few. Through our StreamLane™ system, we eliminate inefficiencies from the supply chain resulting in savings of up to 25% over traditional retailers that we pass on to our customers” Mr. Sacheti further added.