Bengaluru: Aurya Diamonds, a Bengaluru-based fine jewellery brand that is reimagining how modern India experiences diamonds through certified lab-grown stones and a design-first, transparent retail philosophy. Founded by Shikha Dadha and co-founded by Saad Salman, Aurya marks its entry into the Indian market with a state-of-the-art experiential jewellery gallery in Bengaluru—moving away from traditional “behind-the-glass” retail to a more immersive, interactive, and consumer-centric format. The space is designed for today’s conscious luxury buyer, encouraging customers to touch, explore, and engage with jewellery in a more personal and meaningful way.

At its core, Aurya is positioned at the intersection of aspirational luxury, ethical sourcing, and accessible pricing, reflecting a significant shift in consumer sentiment—particularly among younger buyers seeking transparency and value alongside design and craftsmanship.

The brand was unveiled through a two-day launch event featuring prominent political dignitaries and cultural figures, including Urvashi Rautela and Madhur Bhandarkar, underscoring its strong entry into India’s evolving luxury landscape.

With India’s lab-grown diamond segment witnessing rapid growth, Aurya aims to lead this transformation by positioning lab-grown diamonds not as an alternative, but as the preferred choice for the modern, discerning consumer.