Mumbai: An afternoon filled with awe and excitement, the Gem and Jewellery Export Promotion Council of India (GJEPC), hosted the first round of screening for the Artisan Awards 2014. The eminent jury panel selected a total of 40 sketches from 800 entries, narrowing down the best in design, ingeniously bringing alive the movie eras through jewellery.
Sanjiv Banerjee, Mamta Rajaram, Sushil Solanki and Subhankar Bhowmick qualify for the Colourama category, Pratha Pravin Chavan, Sanafiya Hakim, Kosha Shah, Meghna Bag, Sanju Das, Natasha Adnani selected for the golden glory,Arunava Chakraborty made it to the Monochromatic category, Shrutika Patankar, Zohara Moorthy, Mehul Gupta, Arunava Chakraborty and Megha Lodha was chosen for Avant Garde. The categories Avant-Garde and Colourama witnessed the most creations from with over 800 creative and opulent artworks received nationwide.
The results overall were reflective of artistry at its best; making it extremely difficult for judges to shortlist their choices. Highlighting elements from the black and white -Monochromatic Magic era to the Golden Glory era, Colourama to Avant Garde, elements of these phases have been beautifully presented through designs combining the exquisiteness, glory and iconic representations of India cinema.
Fashion Designer, Payal Singhal, said “Design is the core of creativity. It’s really stunning to see some of the breath taking designs interestingly decoded on paper. I am extremely happy to be associated with the Artisan Awards and feel this is an incredible platform by GJEPC for promising designers to showcase their talent. ”
Commenting on the occasion, Milan Choksi Co-convener Exhibition Sub-Committee (National), said “The Artisan Awards has attracted participation from across the country. I am impressed to see these state-of-the-art designs inspired by Indian cinema. I can’t wait to see how these exquisite designs will be replicated into actual pieces; making a wave in the jewellery sector.”
Architect and Interior Designer, Ashiesh Shah said, “Visual appeal, over creativity and wearable aspects are what I consider while selecting the pieces. What I have seen today has had totally awe-struck me. The participants have very innovatively brought in movie allusions through their designs.”
Activity Chairperson, Outreach Programme, NID, Shimul Mehta Vyas, said, “We were looking for talent that can bring refreshing, novel and edgy designs which we found so brilliantly done by participants for Artisan Awards. Most of the illustrations are designed very futuristically.”
