Gaborone: The De Beers Group of Companies announces that Forevermark has recently launched in Hungary, Thailand and South Korea. It is now available in more than 1,700 outlets in 38 consumer markets.

Forevermark launched in Hungary with R-A Diamonds, a leading distributor and wholesaler for fine diamond jewellery and loose diamonds. R-A Diamonds has selected an initial eight independent retailers to distribute Forevermark diamonds. This move strengthens Forevermark’s position in Europe, where it is present in Turkey and the UK.

The brand’s launch in Thailand took place with the opening of an exhibition at Siam Paragon, one of the largest department stores in Bangkok, ahead of Valentine’s Day. Together with its new licensee partner, Jubilee – Thailand’s largest diamond retail chain – Forevermark will be available in stores across the country.

Forevermark has also launched in South Korea with licensee partner, Golden Dew, who has started selling the brand in 11 of their stores. Founded in 1989 as Korea’s first jewellery brand, Golden Dew is now present in over 70 department stores across the country and synonymous with wedding jewellery.

Stephen Lussier, Forevermark CEO, said: “Forevermark has enjoyed remarkable growth since it was established eight years ago. Hungary, Thailand and South Korea are very promising markets with high growth potential. We are also thrilled to share Forevermark’s assurance of rarity, beauty and responsible sourcing with our new partners.”