New York: The International Gemological Institute (IGI) North America has added QR (quick response) codes to its diamond grading reports. The addition will allow retailers to showcase a “rotating” diamond to consumers, including top and side views – and easily display any diamond laser inscription.

The updated system works mobiles or tablets and allows users to “zoom” in on the actual diamond depicted in the report.

“We, at IGI, are continuously looking to advance the industry by utilizing relevant technology and keeping consumers’ best interests at the core,” said IGI president and CEO Jerry Ehrenwald, GG; ASA. “We believe this new report feature will benefit both retailers and shoppers, and further instill consumer confidence when purchasing fine jewelry.”