Mumbai: Celebrating the spirit of love and togetherness that defines the festive season, Indriya, Aditya Birla Jewellery, unveils Padmika, its new 22kt. gold festive collection inspired by Goddess Lakshmi. Padmika brings the symbolism of Lakshmi to life through jewellery designed for festive dressing, with motifs that represents prosperity, blessings and auspicious beginnings reinterpreted through a contemporary design lens.
At the heart of Padmika is the interplay of heritage craftsmanship and colour. The collection revives the fading art of Gulabi Meenakari, a traditional pink enamel craft, and pairs it with accents of Blue Meenakari, creating a distinctive expression of colour and contrast. These vibrant enamel details are brought together with auspicious motifs such as Goddess Lakshmi and the lotus, a symbol that holds special significance, as Padmika means “the one who is born from the lotus.” Together, these elements create a rich visual language across the collection. This craftsmanship comes alive through contemporary designs that reinterpret traditional techniques for the modern wearer, offering statement appeal while remaining effortless to wear through the festive season.
Complementing this expression is the collection’s use of radiant yellow gold, one of the defining jewellery trends of the season. Across necklaces, earrings, bangles and other jewellery forms, Padmika brings the warmth and richness of yellow gold to the festive wardrobe, balancing its timeless allure with contemporary silhouettes. The result is a collection that feels both rooted in tradition and relevant for the modern wearer.
Commenting on the collection launch, Mr. Sandeep Kohli, CEO, Indriya, said, “The festive season remains one of the most significant periods for the jewellery industry, driven by a deep cultural affinity for celebration, gifting and auspicious purchases. With Padmika, we sought to create a collection that captures the spirit of these celebrations through jewellery that feels meaningful, joyful and timeless. Inspired by the idea of prosperity and auspicious beginnings, themes deeply woven into India’s festive traditions, the collection is our tribute to these enduring sentiments. Padmika also reflects our commitment to preserving and celebrating India’s rich jewellery heritage, including reviving the fading art of Gulabi Meenakari through a contemporary lens. Designed to celebrate life’s meaningful moments, the collection is intended to become a cherished part of festive memories for years to come.”
Mr. Abhishek Rastogi, Head of Design, Indriya, added, “The starting point for Padmika was the idea of auspiciousness and how deeply it is embedded in the way we celebrate. The story of Samudra Manthan, and Lakshmi’s emergence from the cosmic ocean seated upon a lotus, gave us a rich design language rooted in prosperity and renewal. We looked at the symbols associated with her story as carriers of meaning, and reinterpreted them as contemporary heirlooms that can hold that significance for a new generation. We have also introduced touches of soft pink through Banarasi Meenakari, bringing a sense of freshness to the traditional craft. The result is jewellery that feels rooted in Indian tradition, but has the versatility and ease to become part of contemporary festive dressing.”
Traditional symbols, contemporary designs:
At the heart of Padmika is the story of Lakshmi’s emergence during the Samudra Manthan, a narrative long associated with prosperity, abundance, beauty and auspicious new beginnings. Drawing from this symbolism, the collection reinterprets enduring emblems, from the lotus and Lakshmi to Gaja, Shankh, Shriphal, Kalash and Kasu coins, through contemporary forms and proportions.
The collection brings these symbols together in yellow gold, with a design vocabulary that moves between sculptural forms and intricate detailing. Pink Banarasi Meenakari adds a softer, contemporary dimension, with delicate pink hues applied across lotus petals and ornamental motifs. Set against radiant gold, the enamel brings colour and freshness to the designs while highlighting the craft’s heritage character.
Kaarigari at the Heart of Padmika:
Craftsmanship lies at the heart of Padmika, where auspicious motifs and symbols are thoughtfully woven into every design, bringing meaning to every detail The collection draws upon a rich legacy of Indian jewellery craftsmanship, from the vibrant detailing of Banarasi Meenakari and the intricate artistry of Nakkashi to the precision of Kundan Jadai and the distinctive craftsmanship of Veni Taar and Hansli. Textured elements such as Rawa and Chandrak add further depth and character, while contemporary interpretations of traditional techniques lend the collection a fresh perspective. Crafted entirely in gold and accented with soft shades of pink, Padmika balances heritage craftsmanship with modern elegance.
This interplay of craft, color and design results in a collection that is rich in detail yet effortless to wear and style across festive occasions.
