Mumbai: The 78th Emmy Awards delivered a dazzling showcase of fine jewelry, with platinum featured in many of the evening’s most memorable red carpet looks. Prized for its rarity, enduring strength and naturally luminous white color, platinum provided the ultimate setting for extraordinary diamonds and rare gemstones worn by some of television’s biggest stars.

From striking diamond earrings to contemporary cocktail rings, platinum jewelry brought together timeless elegance and modern creativity throughout the evening. The red carpet featured a range of designs worn by Elle Fanning, Selena Gomez, Claire Danes, SofiaVergara and many more showcasing the metal’s versatility across both classic and fashion-forward styles.

“For audiences in India, the Emmy Awards offer a powerful lens into global culture and expressions of style. Platinum has long been a preferred metal for leading jewelers and celebrated stars, valued for its rarity, resilience, and the way it brings exceptionaldesign to life. Seeing platinum take center stage at the Emmys red-carpet reinforces its enduring relevance and its position as a contemporary marker of taste and style,” said Ms. Vaishali Banerjee – Head of Global Market Development and Managing Director – India & ME, Platinum Guild International.

Renowned jewelry houses including Tiffany & Co., Cartier, Fred Leighton, Kwiat, and Lorraine Schwartz, showcased exceptional platinum creations worn by nominees and presenters, highlighting the continued appeal of platinum among leading jewelry designers andHollywood stylists.

PLATINUM JEWELRY HIGHLIGHTS FROM THE 78TH EMMY AWARDS RED CARPET:

Statement diamond earrings and rings emerged as two of the evening’s most prominent platinum jewelry trends.

Elle Fanning wearing Cartier jewelry with the following pieces set in platinum

• Cartier Collection pendant ear clips, 2005, with diamonds, set in platinum
• Cartier Essential Lines bracelet with diamonds, set in platinum

Selena Gomez wearing Tiffany & Co. jewelry with the following pieces set in platinum

• Bird on a Rock by Tiffany & Co. Feathers earrings with diamonds (over 2 total carats), set in yellow gold and platinum
• Bird on a Rock by Tiffany & Co. Feathers bracelet with diamonds (over 10 total carats), set in yellow gold and platinum
• Jean Schlumberger by Tiffany & Co. Stitches ring with diamonds, set in gold and platinum
• Sixteen Stone by Tiffany & Co. ring with diamonds, set in gold and platinum

Claire Danes wearing Martin Katz jewelry with the following piece set in platinum

• Ring with a cushion-cut diamond (5.25 carats), accented with trapezoid and carré diamonds, set in platinum

PURITY ASSURANCE PROGRAM – PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated withthe quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proofquality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programmeis in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.