Vadodara: Kalamandir Jewellers has unveiled India’s largest Platinum Experience Zone at its new flagship store in Vadodara, creating a dedicated destination for consumers to explore platinum jewellery across designs, occasions andprice points. The launch strengthens the visibility of platinum jewellery in Gujarat and complements Platinum Guild International’s (PGI) ongoing efforts to build awareness and appreciation for the metal through consumer education, design innovation and marketing.
Housed over more than 1,000 square-feet, the new zone features a wide assortment from Men of Platinum, Platinum Evara and Platinum Love Bands, including chains, bracelets, kadas, couple bands, neckwear and bangles. The collections cater to a range of needs, from everyday wear and gifting to celebrations and relationship milestones.
For Kalamandir Jewellers, the Vadodara flagship marks an important step in strengthening its presence in its home market of Gujarat. It also expands the jeweller’s platinum offering by giving the category greater space, visibility and variety.
Kalamandir Jewellers already has dedicated Platinum Experience Zones across six of its stores. The new Vadodara flagship takes this further with its largest Platinum Experience Zone to date, expanding access to platinum jewellery in one of the brand’s key markets.
Mr. Milan Shah – Director, Kalamandir Jewellers, shares, “At Kalamandir, we have always believed that the jewellery purchase should be an experience in itself. With platinum, we can connect with a new generation of younger consumers who are looking for jewellerythat carries personal meaning and reflects who they are. Our focused approach to the category began with our first Platinum Experience Zone at Ahmedabad, and in Vadodara we have taken that thinking further. From the assortment we have curated, to the way thespace is designed and serviced, every element has been shaped around the expectations of our clientele. For us, platinum is an experience-led purchase, and this zone is about giving consumers the choice, environment and level of service that such a purchasedeserves.”
Designed to make browsing more experience-led, the Platinum Experience Zone uses clean architectural lines, premium finishes, soft platinum-inspired tones and focused lighting to distinguish the category within the larger store. Rather than functioning simplyas a display counter, the space allows consumers to see the breadth of platinum jewellery together and understand how the category can fit different styles, occasions and budgets.
Ms. Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International elaborated, “Consumers are at the heart of everything we do at PGI. We have shared a long-standing association with Kalamandir Jewellers, which has consistently championed the platinum category and helped bring it closer to younger consumers. We congratulate the entire Kalamandir Jewellers team on taking this significant step in Vadodara with the launch of India’s largest Platinum Experience Zone. This concept moves the purchase moment beyond traditional display formats by putting consumer discovery and engagement at itscentre. Platinum has a set of truly distinctive attributes, and the product becomes even more meaningful when the purchase experience reflects the same attention to detail and discernment. The new Platinum Experience Zone responds to how young consumers in India increasingly want to engage with jewellery today, and sets an important benchmark for how platinum can be presented at retail.”
The assortment at the Platinum Experience Zone reflects how platinum jewellery has expanded beyond a single purchase occasion. Lighter, contemporary pieces offer options for everyday wear and gifting, while bracelets, kadas, bangles, neckwear and couple bandscater to celebrations and milestone purchases.
Kalamandir Jewellers will also offer exchange and buyback facilities for platinum jewellery, along with the ‘One India One Price’ proposition, aimed at providing greater consistency and transparency across locations. These services add reassurance by makingvalue, service and post-purchase support part of the overall buying experience.In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, designand business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM: PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
