Dubai: India’s Gem & Jewellery Export Promotion Council (GJEPC) stepped up its buyer outreach in Dubai, placing the famed Deira Gold Souq at the heart of its campaign to drive participation in IIJS Bharat Premiere, scheduled to be held from 5 to 10 August 2026 in Mumbai.

With 76% of Dubai’s jewellery buyers concentrated in Deira Gold Souq, the district forms the cornerstone of the initiative. The campaign involves direct engagement with prominent jewellers across Deira Gold Souq, its surrounding gold trading clusters, and the Ithra Gold District, reinforcing ties with key retailers, wholesalers and distributors in the GCC market.

Through the Dubai phase of the campaign, GJEPC is targeting more than 500 buyer registrations, building a strong pipeline of trade visitors from across the region for IIJS Bharat Premiere 2026.