The boutique exclusively retails De Beers Forevermark diamonds in a wide variety of elegant cuts and designer jewellery. Signature collections available include the Avaanti Collection, the Icon collection, the Circle of Trust, the stackable ring Tribute collection among others. Exquisite diamond tiaras for women to sparkle on their special day are also a highlight at the boutique.

“We hold a very special relationship with De Beers Forevermark retailing the brand at our two other stores in Mumbai for close to a decade and it gives us great pride to open the first exclusive De Beers Forevermark store in the city. We consider the launch of the boutique an important landmark in our relationship, and we are sure our association would go a long way in the future. At the boutique we have all the latest jewellery collections that can be worn every day as well as for special occasions. I am sure our customers will enjoy shopping in this modern retail experience.” said Mr. Bhavin Jhakia,” Director, Om Jewellers.

At the boutique, the brand has created a diamond story wall to display interesting (and often unknown) diamond facts. Customers will also find a ringfie booth, to click the perfect selfie showing off the solitaire ring on their finger.

“Opening our first boutique in Mumbai with Om Jewellers was a natural progression to our decade long association. As consumers have moved towards buying things which are meaningful and hold value, diamonds are a very important purchase. Trust and quality are the two most valuable attributes when buying diamonds and the boutique would offer nothing short of such expectation given the 133-year-old legacy of De Beers. We only collaborate with retailers who are passionate about diamonds, but also meet the brand’s stringent criteria of business, social and environmental integrity. Customers can purchase only the best diamonds that are on offer in terms of design, authenticity, beauty, rarity and craftsmanship at this boutique. We share the same brand value and ethos and we enhance the retail experience by offering among the world’s most beautiful diamonds.”, said Mr. Sachin Jain, Managing Director, De Beers India.

De Beers Forevermark diamonds are among the world’s most carefully selected diamonds. Each diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every De Beers Forevermark diamond is beautiful, rare, natural and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to match De Beers Forevermark’s standards of quality and integrity.