Mumbai: Ms. Ruchita Sharma has joined the Gem & Jewellery Export Promotion Council as the Executive Director, Promotions, Marketing and Business Development. She has over 20 years of experience spread across Marketing, Operations and Communications.
Speaking about her new role at GJEPC, Ruchita Sharma said, “A robust Promotion and Marketing ecosystem is vital for the growth of the Indian gem & jewellery export sector. Over the years, GJEPC has done an excellent job to take this industry to the current stature that it enjoys today through its various promotional activities globally, including participation in international exhibitions, organizing Buyer-seller meets (BSMs), etc. Our focus would be to give maximum mileage by enhancing our reach in the existing markets and tapping new ones, thus furthering the growth of industry.”
Chief Executive Director Mr. Sabyasachi Ray said, “We are happy to have Ruchita Sharma, who has in-depth luxury and premium experience in emerging markets. I am sure that with kind of expertise she comes with, the promotional and business development activates of the council will get a boost in the coming days.”
In the past, Ruchita has worked closely with family run global organizations such as Swarovski, Salvatore Ferragamo, Oberoi Hotels and Resorts, Taj Hotels Palaces and Resorts. Ruchita understands what makes family businesses successful in emerging markets, maintaining their brand values and ethos and profitability.
Ruchita was named among ‘50 most talented Retail professionals of India by CMO Council as well as 50 Most Talented CMOs of India by World Marketing Congress. She has represented India at India Business Forum at London Business School and other prestigious luxury platforms as well as curated roundtables of Luxury in depth discussions with Altagamma and Comite Colbert MOU with Indian chamber of commerce FICCI which fetched “Make in India” business worth US$ 20 million. Apart from that, she is an avid traveler and freelance writer. Her book ‘Ultimate Luxury’ in association with American Express was released in November 2008.
At GJEPC, Ruchita will be responsible for National Events, International Events, Promotions Marketing & Business Development, Logistics, International ventures.
Ruchita is an IIM, Ahmedabad – Essec Paris Luxury Management Graduate; Paris, (Ahmedabad 2010), she completed her MBA in Marketing from Amity, Noida, India 2001; an English literature Graduate from Lady Sri Ram College, Delhi. 1995; she has also done a tourism major from IATA-Geneva.
