Mumbai: Karva Chauth today is embraced by couples, not only for the traditional reason but to express their love, support and affection they have for each other. This occasion has evolved into a modern day festival that celebrates and honours their love and commitment to each other.
Young couples on this occasion indulge with every intention to celebrate their relationship, from taking time off from work to fasting together or going out for a lavish sergi. And what better way to celebrate this occasion of togetherness than with platinum! Nothing symbolises an everlasting love like platinum jewellery. It eloquently echoes the bond between a couple which will never fade or tarnish with time.
One of the rarest precious metals, platinum is highly enduring and resistant, a virtue that stands every test of time.
The precious metal is a preferred choice of modern women for its inherent qualities, unique and classy designs, simplicity, elegance and everlasting features and the designs, balance modernity with traditional influences. It appeals to the Indian woman’s sense of fusion dressing and complements both traditional and western attire. The range of elegant platinum chains, pendants, earrings, necklaces, bracelets and bangles make an ideal gift for karva chauth.
It is 30 times rarer than gold. It is a statement of individuality for those who appreciate the highest quality in jewellery.
Price: Platinum jewellery starts at range of ₹10, 000/ to ₹12,000/- onwards, depending on the size & weight of the metal. The cost changes depending on the number and quality of diamonds used to create the piece.
Availability: Leading retailers have a platinum counter at their stores. Please visit – www.preciousplatinum.in to get additional information on designs and locate a platinum authoriszd retailer near you.