Hong Kong: Jewellery & Gem WORLD Hong Kong 2025 (JGW) recorded a 10% increase in buyer attendance over the previous edition – a cautiously positive signal against a backdrop of complex market realities, Informa Markets Jewellery announced yesterday.
Despite ongoing trade tensions, supply chain disruptions and high gold prices rattling the luxury goods market, the world’s No.1 jewellery sourcing destination drew 55,176 visitors from 141 countries and regions during its week-long run across two venues.
“While this edition’s attendance growth reflects our community’s resilience, we understand these numbers don’t tell the complete story. Having said that, the presence of suppliers and buyers at JGW, despite the business uncertainties that have dominated show floor conversations, demonstrates our sector’s adaptability,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “Ultimately, the September Fair continues to be an indispensable fixture in the industry calendar – a definitive destination where buyers not only secure their Christmas and New Year inventory but also thoughtfully map out their purchasing plans for the year ahead, mindful of ongoing market challenges.”
Exhibitors are responding to evolving market conditions with strategic pricing and more accessible product offerings such as lower karat gold items – balancing cautious optimism with practical business approaches for the coming year, Lau continued.
“We’re seeing a blend of necessity and measured confidence. Feedback from exhibitors suggests some buyers participated primarily to place orders for immediate delivery, sustain relationships and collect market intelligence while waiting for greater clarity on international trade policies that could significantly impact pricing structures,” she explained.
JGW introduced a number of signature attractions, including a dedicated jewellery metals exhibit, a celebration of Informa’s Sustainability Awards champions and a rich content programme of 20+ events featuring ASEAN’s industry leaders and experts on jewellery metals, diamonds, coloured gemstones, and jewellery design and production, among others.
Held from 15 to 19 September at the AsiaWorld-Expo (AWE) and 17 to 21 September at the Hong Kong Convention and Exhibition Centre (HKCEC), the “Six Shows. One Trip” B2B marketplace featured 3,000+ exhibitors from 44 countries and regions spread across 40+ pavilions, including the trade’s biggest names in diamonds, coloured gemstones, pearls and other precious materials; jewellery manufacturing, and equipment, tools and packaging.
Of the 55,176 unique buyers, 69.24% were from outside Hong Kong with notable increases in attendance from “new” markets including Africa, the Middle East and Australasia. (“Unique” visitors are only counted once regardless of the number of visits they make during the exhibition period.)
